Purpose and Mission of WIF

PSWIFT’S purpose is to empower, promote, and nurture women and men involved in the entertainment, communication, and media industries. Our unique educational, mentoring and networking programs act as an economic and social stimulus for members and the community at large by; helping members reach their full potential, and attracting new jobs, investment and production to the Coachella Valley.

WIF was founded in 1973 by Tichi Wilkerson, co-owner of the Hollywood Reporter. Tichi took control of the paper after her husband passed away. Feeling alone and looking for support she realized that there were far too few females in Hollywood at her level of achievement. In an attempt to help other women crash through the glass ceiling, she organized a small group of powerful women to discuss how to help each other and empower other talented females in the film and television industry. Today, WIF, still headquartered in Los Angeles, is a global organization with over 10,000 members. The PSWIFT was founded in 2001 by Leanna Bonamici and incorporated in 2004. It is the 38th chapter of WIF.